Sally Malsch, CRS, GRI, ABR, SRES, ePRO, SRS
Five College REALTORS | 413-519-4465 | [email protected]


Posted by Sally Malsch on 5/22/2019

The home selling journey sometimes is filled with hurdles that make it tough for an individual to optimize his or her property sale earnings. Fortunately, there are several shortcuts that a home seller can take to boost the likelihood of enjoying a profitable property selling experience. These shortcuts include:

1. Hire a Home Cleaning Company

A home cleaning company can help you transform your house's interior from drab to fab. That way, this company can help you clean your home from top to bottom and ensure buyers can fall in love with your residence as soon as they walk through the front door.

Of course, not all home cleaning companies are created equal, so you'll want to research local options. If you allocate time and resources to assess the home cleaning companies in your area, you can find a business that provides quality services at a budget-friendly price.

2. Employ a Professional Landscaper

If your lawn is filled with high grass and weeds, it may be tough to alleviate these issues on your own. Thankfully, professional landscapers are available in cities and towns nationwide. With a professional landscaper at your side, you can get the help you need to bolster your house's curb appeal.

Remember, your home only gets one chance to make a positive first impression on prospective buyers. If you hire a professional landscaper to mow the lawn, trim the hedges and perform other lawn care tasks, you can quickly and effortlessly improve your residence's curb appeal. And as a result, your home will make a distinct impression on prospective buyers, which may lead to a fast, profitable home sale down the line.

3. Collaborate with a Real Estate Agent

A real estate agent understands the ins and outs of selling a home and is happy to share his or her housing market expertise with you. By doing so, a real estate agent will help you enjoy a seamless property selling experience.

Typically, a real estate agent will learn about you and your home selling goals and craft a personalized property selling strategy for you. A real estate agent next will promote your residence to buyers, along with host home showings and open house events. Then, if a buyer submits an offer to purchase your residence, a real estate agent will help you analyze this proposal and determine how to proceed.

Let's not forget about the comprehensive support that a real estate agent provides throughout the home selling journey, either. If you ever have concerns at any point during the home selling journey, a real estate agent is available to respond to them. He or she will help you make informed home selling decisions, and ultimately, achieve your desired results.

For home sellers who want to remove the guesswork commonly associated with the property selling journey, there is no need to worry. By using the aforementioned shortcuts, a home seller can streamline the process of selling his or her house.




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Posted by Sally Malsch on 4/24/2019

If you intend to add your residence to the real estate market, you should try to differentiate your house's weaknesses and strengths. That way, you can plan ahead for the home selling journey and make myriad house improvements before you list your residence.

Now, let's take a look at three tips to help you identify your house's weaknesses.

1. Analyze Your Home from a Buyer's Perspective

Oftentimes, it helps to take an objective view of your house and consider why a buyer may choose to purchase your residence over others. At the same time, you may want to think about why a buyer may shy away from your residence too.

By analyzing your house from a buyer's perspective, you may be better equipped than ever before to identify potential home problems. Then, you can take the necessary steps to address these issues. And as a result, you can boost the likelihood of enjoying a fast, profitable home selling experience.

2. Perform a Home Inspection

A home inspection may be worthwhile for a home seller, and for good reason. Conducting a house inspection enables you to receive in-depth insights into your home's condition that you may struggle to obtain elsewhere. And with a house inspection report in hand, you can prioritize home improvement projects accordingly.

Of course, if you decide to conduct a house inspection, you should hire a qualified home inspector. Perform a comprehensive search for home inspectors in your area, and you're sure to find plenty of great options. If you choose a home inspector who possesses lots of industry experience and a sterling reputation, you can conduct a house inspection and gain the insights you need to upgrade your house.

3. Employ a Real Estate Agent

If you are unsure about how to promote your residence to prospective buyers, there is no need to panic. Because if you hire a real estate agent, you can get the help you need to showcase your residence to the right groups of potential buyers.

A real estate agent is a home selling expert who is unafraid to be honest. Thus, he or she can provide unbiased home selling recommendations and suggestions and ensure you can upgrade your residence in no time at all.

Let's not forget about the assistance that a real estate agent can provide throughout the home selling journey, either. A real estate agent will help you craft an effective home listing, set up home showings and open house events and keep you up to date about any offers to purchase your residence. Plus, if you have concerns or questions as you navigate the home selling journey, a real estate agent is ready to respond to them.

For those who want to achieve the best-possible results during the home selling journey, it helps to identify a house's weaknesses as quickly as possible. Thanks to the aforementioned tips, you can immediately identify any home weaknesses and address such problems early in the home selling process.




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Posted by Sally Malsch on 4/17/2019

There is no surefire formula to craft the perfect home listing. Instead, a seller must allocate the necessary time and resources to ensure a listing hits the mark with buyers. If a seller fails to do so, this individual may struggle to stir up interest in his or her home. Perhaps worst of all, this seller's home may linger on the real estate market for an extended period of time.

Ultimately, there are lots of things a seller can do to craft an engaging and informative home listing. These include:

1. Focus on the Positives

Think about why a buyer may consider your house over other available properties. Then, you'll be better equipped than ever before to highlight your home's positive aspects in your listing.

It may be beneficial to consider what makes your house unique as well. If you include details that show buyers why your home is a one-of-a-kind residence, you may be able to increase the likelihood that buyers will want to view your house in-person.

2. Provide Accurate Information

There is no reason to stretch the truth in your home listing. In fact, doing so may actually slow down the home selling process. But if you include accurate information about your residence in your listing, a buyer can use your listing to determine if your house is the right choice based on his or her individual needs.

When it comes to crafting an effective home listing, a straightforward approach is ideal. Thus, avoiding jargon is crucial, particularly if you want your listing to make a positive impression on buyers.

3. Include High-Resolution Images

Although your listing may include great information about your house, you may want to incorporate high-resolution images of your residence into your listing. That way, you can show buyers the true beauty of your house.

Of course, before you take photos of your home's interior and exterior, you should perform house cleaning and maintenance. Because if you incorporate photos into your listing that portray your house in a negative light, it may be difficult to generate interest in your residence.

For those who require extra help as they put together a home listing, working with a real estate agent may be a good idea. A real estate agent is a house selling expert who can help you create a listing that matches your expectations.

Typically, a real estate agent will meet with a home seller and learn about this individual's property selling goals. He or she next will help a seller craft a listing. Finally, when a listing is ready, a real estate agent will add a seller's residence to the housing market and promote the home to buyers.

To achieve the best-possible results during the home selling journey, it helps to craft a listing that is easy to understand and provides valuable information about a house. Thanks to the aforementioned tips, you can create a home listing that may help you garner interest in your residence as soon as it becomes available.





Posted by Sally Malsch on 4/10/2019

Enjoying a quick, easy home selling journey is ideal. Yet many problems may arise that could make it tough for a property seller to streamline the home selling journey. Lucky for you, we're here to teach you what it takes to reduce the time it takes to sell your house.

Now, let's take a look at three tips to help you accelerate the house selling journey.

1. Upgrade Your House's Curb Appeal

Curb appeal is a difference-maker in any housing market, at any time. If you allocate time and resources to upgrade your residence's curb appeal today, you could transform your house into a hot property in your city or town.

Mowing the front lawn, trimming the hedges and performing other home exterior improvements may help you boost your house's curb appeal. You can always perform these home exterior upgrades on your own. Or, if you need extra help with home exterior projects, you can hire a professional contractor.

2. Remove Clutter

Clutter may make it tough for you to show off the full size and astounding beauty of your residence to prospective buyers. Thus, if you eliminate clutter from your home today, you could make it simple for buyers to fall in love with your residence right away.

To remove clutter, you may want to host a yard sale or list your excess items online. Both yard sales and online marketplaces will enable you to quickly and effortlessly get rid of unwanted items and earn extra cash.

Furthermore, if there are antiques, paintings, decorations and assorted personal belongings you want to keep, you can rent a storage unit. With a storage unit at your disposal, you can keep various personal belongings safe until your residence sells.

3. Hire a Real Estate Agent

Speeding up the home selling process is no small task. Fortunately, if you hire a real estate agent, you can gain expert home selling insights. And as a result, you may be better equipped than ever before to accelerate the property selling journey.

A real estate agent can provide you with home selling recommendations and suggestions you may not be able to receive elsewhere. First, he or she will learn about you and your home and teach you about the local housing market. A real estate agent next will craft a personalized house selling strategy for you. This housing market professional then will put your home selling strategy into effect and do whatever it takes to help you streamline the house selling process.

In addition, a real estate agent will reply to any home selling questions you have. If you are unsure about how to price your residence, whether to accept an offer to purchase or have any other home selling concerns, a real estate agent can provide plenty of guidance.

Ready to enjoy a fast, profitable home selling experience? Take advantage of the aforementioned tips, and you should have no trouble navigating the house selling journey.




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Posted by Sally Malsch on 4/3/2019

Family members and friends are loved ones who play important roles in your life. However, when it comes to sharing the news that you've decided to sell your home, it sometimes can be difficult to prevent these loved from sabotaging your home sale.

Lucky for you, there are many simple ways to reduce the risk that loved ones can hinder your ability to sell your residence.

Now, let's take a look at three tips to keep family members and friends involved in the home selling process.

1. Meet with Family Members and Friends

Don't wait to inform family members and friends about your decision to sell your house. Instead, meet with loved ones so you can discuss your home selling plans with them.

Face-to-face meetings with family members and friends are ideal. These meetings will allow you to explain why you decided to sell your home, where you plan to move and much more.

In addition, meeting with family members and friends shows loved ones that you care about their thoughts and feelings. It also sets the stage to involve your loved ones in the home selling process something that may help you get the best results possible.

2. Respond to Loved Ones' Home Selling Questions

In all likelihood, family members and friends will have lots of questions about your decision to sell your home. If you plan ahead for potential questions, you should have no trouble responding to loved ones' queries accordingly.

It may be tough to move further away from loved ones. But if you prepare before you meet with family members and friends, you can improve your chances of remaining calm, cool and collected as you share your home selling news.

Furthermore, it is important to remember that loved ones might not always agree with your home selling decision.

On the other hand, family members and friends should be ready to stick with you and support your decision, regardless of whether they agree with it. By doing so, your loved ones can provide you with the assistance you need to streamline the home selling process.

3. Discuss Your Options with a Real Estate Agent

For those who want to get their loved ones involved the home selling cycle, meeting with a real estate agent may prove to be a great first step.

A real estate agent can provide recommendations and suggestions about how to share your home selling news with family members and friends. Plus, this housing market professional can respond to your home selling concerns and queries at any time.

Perhaps best of all, a real estate agent will serve as a great guide throughout the home selling process. He or she will help you add your residence to the real estate market, promote your house to potential property buyers and negotiate with homebuyers on your behalf.

Don't worry about telling family members and friends about your decision to sell your house. Conversely, use these tips, and you can prevent your loved ones from sabotaging your home sale.




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