Sally Malsch, CRS, GRI, ABR, SRES, ePRO, SRS
Five College REALTORS ® | 413-519-4465 | [email protected]


Posted by Sally Malsch on 7/11/2018

As a home seller, you're almost ready to list your home on the real estate market. For instance, you've committed a lot of time and money to complete extensive home repairs, conducted massive amounts of cleaning and even started working with a professional real estate agent. But even after all of your efforts, you still need to complete several last minute tasks to ensure your house is ready for prospective homebuyers to check it out. So what does it take to guarantee your house is ready for a home showing? Here are three last minute tips for home sellers to get a residence prepared for an upcoming showing: 1. Focus on the Flow of Traffic. Is it easy for homebuyers to get around your house? If large, bulky furniture and clutter fill your residence's walking paths, it may be difficult for homebuyers to walk around comfortably. Therefore, you'll want to spend some time investigating the traffic flow in each room of your home and ensure that homebuyers can explore your entire residence quickly and effortlessly. In the hours leading up to a home showing, you can improve the flow of traffic in any room simply by rearranging furniture as needed. Remember, you'll want to give homebuyers plenty of space, and moving furniture to ensure homebuyers can move around with ease is critical. You also can rely on your real estate professional for support in this area, as he or she will be able to provide you with last minute guidance to empower you to maximize the flow of traffic in every room. 2. Hide Your Personal Items. You know the photographs, trophies and other personal belongings that fill various rooms in your home? In order to provide a great first impression of your house, you may want to consider hiding these items before your home showing. The goal of a home showing is to give homebuyers a glimpse into what life would be like if they choose to purchase your residence. And if you keep your personal belongings out of sight, you can empower homebuyers to realize your home's potential and improve your chances of making a distinct first impression on homebuyers, too. Take a few minutes to place personal items in a desk drawer, a box in your attic or basement or other areas where these pieces will be out of sight during a home showing. By doing so, you can help your house create a unique impression, one that may make your home more attractive to prospective homebuyers. 3. Keep Your Home Clean. Ensure you make your bed, clean up your kitchen after breakfast and perform other last minute cleaning tasks to guarantee your home looks pristine. Ideally, any last minute cleaning tasks should only take a few minutes to perform. But ultimately, these efforts can make a world of difference in the eyes of prospective homebuyers. Guarantee your home is ready for an upcoming home showing – utilize the aforementioned tips, and you'll be able to accentuate the positives of your home to homebuyers at any time.





Posted by Sally Malsch on 1/31/2018

Home sellers rejoice! The housing market moves rapidly, which means home sellers who allocate the necessary time and resources to enhance their residences should have no trouble stirring up plenty of interest in their properties as soon as they become available.

Ultimately, navigating the fast-paced housing market can be simple for home sellers – here are three tips to ensure that you can do just that.

1. Focus on Your House's Curb Appeal

For home sellers, it is paramount for your house to make a positive first impression. Otherwise, homebuyers may shy away from your residence if it fails to garner their attention.

Fortunately, it can be quick and easy to revamp your home's exterior and boost your property's curb appeal.

A home seller who mows the front lawn and cleans his or her home's siding can bolster the property's curb appeal instantly. Also, don't forget to clear off walkways and remove leaves and weeds from your lawn to further enhance your home's curb appeal.

2. Price Your Home Competitively

A homebuyer may not even have to set up a home showing to be turned off by your property. In fact, a home seller who sets a high asking price for his or her residence risks alienating potential homebuyers immediately. Conversely, if you set the right asking price from the get-go, you may receive many great offers on your residence when it hits the housing market.

Assess the prices of comparable houses in your area to determine a "competitive" asking price for your residence. By doing so, you'll be able to establish fair market value for your house and improve your chances of a quick home sale.

Don't forget to be flexible with your asking price as well. And don't forget, if a homebuyer submits an offer that falls below your initial expectations, you can always counter this proposal.

3. Work with a Fast-Paced Real Estate Agent

To succeed in today's fast-paced housing market, you need a real estate agent who understands what it takes to list a property and maximize its value at any time. Thus, hiring an experienced real estate agent ensures that you can generate significant interest in a fast-paced housing market.

An experienced real estate agent will be able to promote your residence to the right homebuyers consistently. This real estate professional will go the extra mile to ensure that you can add your property to the housing market and get the best results possible. Furthermore, your real estate agent will address any of your concerns and questions and ensure that you receive the support you deserve throughout the home selling process.

Listing a home in a fast-paced real estate market may seem difficult, particularly for first-time home sellers. But with an experience real estate agent at your disposal, you can overcome any housing market hurdles. This real estate professional will simplify the process of listing your residence, and ultimately, help you optimize your home's value.

Take advantage of the aforementioned home selling tips, and you can minimize the guesswork associated with selling your home in a fast-paced real estate market.





Posted by Sally Malsch on 11/22/2017

Who says a home seller should be forced to wait many weeks or months to sell his or her residence? Instead, devote the time and resources to get your home ready for the real estate market today, and you can boost your chances of a quick home sale.

Ultimately, there are many ways to set up your residence for a quick sale, including:

1. Establish a Competitive Price

The first 30 days your home is available on the housing market are critical. But if you establish a competitive home price from the get-go, your house could sell just days after it hits the market.

To determine the right price for your home, you'll first want to evaluate the prices of residences similar to your own. By doing so, you'll be able to assess your house relative to the competition and set a fair price for your residence.

Also, consider how homebuyers may evaluate your residence when they first see it. If you examine the homebuyer's perspective, you'll be better equipped to understand your house's strengths and weaknesses and establish the right price for your home.

2. Focus on Improving Your Home's Curb Appeal

What does a homebuyer think of your residence when he or she views your house for the first time? Your house's curb appeal may impact your ability to enjoy the benefits of a quick home sale. If you spend some time enhancing your residence's curb appeal, however, you may be able to speed up the home selling process.

Simple home exterior improvements such as mowing the lawn and painting the front door could make a world of difference for home sellers. These enhancements may help your residence stand out from the competition and enable your house to generate widespread interest in no time at all.

3. Declutter and Depersonalize Your Home

Make it easy for homebuyers to envision what life would be like if they purchased your home by decluttering and depersonalizing your residence.

Taking down family photographs and putting away personal belongings may seem like a time-consuming process, but removing these items from your residence will enable homebuyers to look at your house as more than just another property. In fact, decluttering and depersonalizing your house will empower homebuyers to view your residence as a home that they could enjoy for years to come.

Selling a home can be challenging, but a real estate agent can help you overcome a wide range of home selling hurdles. This professional understands what it takes to accelerate the home selling process and will do everything possible to help you promote your residence to the right homebuyers consistently. Plus, your real estate agent can help you establish a competitive price for your house, find fast, effective ways to boost your residence's curb appeal and more.

Commit the necessary time and resources to prep your house for the real estate market. That way, you can ensure your residence stands out from others that are available and improve your chances of a quick home sale.





Posted by Sally Malsch on 10/12/2016

Want to sell your home quickly and effortlessly? Doing so is rarely simple, particularly for home sellers who are competing with others in a fierce real estate market. Fortunately, your home likely has plenty of great features that will help it stand out to prospective homebuyers. And with a little extra help, you may be able to transform your ordinary residence into a must-buy. So what does it take to showcase your home to prospective homebuyers effectively? Here are three home selling secrets that you need to know about: 1. Depersonalize your home. Believe it or not, displaying family photographs and personal belongings may do more harm than good when you're trying to sell your residence. Many homebuyers want to imagine what it would be like to live in your home. And with your personal keepsakes out of the way, a homebuyer's imagination can run wild, as this individual can envision the memories he or she will be able to create. Before you start showcasing your house, put your personal items in storage – you'll be glad you did. Doing so will allow you to stage your residence accordingly, and ultimately, boost your chances of a quick sale. 2. Be ready to show at any time. Homebuyers sometimes can be spontaneous, so you'll want to be prepared to host home showings at any time. Remain flexible and be prepared to leave your home if your real estate agent contacts you about an immediate home showing. Remember, there is no guarantee that homebuyers will wait to see your house, so you should do everything you can to accommodate their home showing requests. Keep your home clean too, as this will make it easier for you to avoid rushing to straighten up if an interested homebuyer wants to check out your residence. Also, simple clean-up measures like emptying your dishwasher and wiping down your kitchen and dining room counters after meals may go a long way toward keeping your house looking great. And in the event that a homebuyer wants to evaluate your residence on short notice, your home will be prepared to make a positive impression. 3. The first impression is key, so try to make the most of it. Speaking of positive impressions, don't forget that the instant a prospective homebuyer enters your residence could make or break your chances of selling your home. For instance, think about the first time you saw the love of your life, your dream car or, of course, your ideal house. This warm, fuzzy feeling is almost beyond explanation, but it may play an important role in whether you'll be able to sell your home without delay. Try to set the tone for a wonderful experience from the moment a homebuyer enters your residence. In addition, think about the homebuyer's perspective and what he or she may be looking for in your home. By doing so, you'll be better equipped to deliver an awe-inspiring impression that will help your residence stand out in the eyes of homebuyers. Use these home selling tips to your advantage, and you'll be able to improve your chances of impressing homebuyers in any real estate market.





Posted by Sally Malsch on 11/25/2015

1. Stage your home. According to the Real Estate Staging Association, homes that are staged sell on average 78% faster than the competition. Staging is more about creating a mood than moving furniture around. Staging makes a house look bigger, brighter, cleaner, more inviting and best of all makes buyers want to buy it.

2. Don’t forget the outside.
Stage the exterior of your home too. Fresh paint, updated landscaping and welcoming lawn furniture will help will a quick sale. Buyers often look for an outdoor space that they can enjoy with friends and family.

3. Make your home available.
Homes that don’t get shown don’t get sold. Try to accommodate as many appointments to view your home as possible. In today’s market, there are many vacant properties that can be shown anytime. Restrictive time frames, appointments that have to be set far advance will usually result in a buyer crossing your place off the list.

4. Get real about pricing.
Try to be the best deal on the market. Homes that are priced correctly will sell quicker and get a higher sale price than those that have sat on the market. Today’s educated buyers are familiar with comparable sales in the area. They will flock to a home that looks like a great deal. Competitively priced homes get the most traffic and at times even receive multiple offers.

5. Pay attention to the competition.
Look at the price that homes that are similar in style, condition and location have sold for. Attend some open houses and honestly size up your competition. Try to look at your competition from the Buyers point of view removing all emotion you may have tied to your home. Keep constantly updated on changes in the market and try to stay ahead of the curve.