Sally Malsch, CRS, GRI, ABR, SRES, ePRO
Five College REALTORS « | 413-519-4465 | [email protected]


Posted by Sally Malsch on 9/19/2018

The home selling market can be fierce, regardless of where you live. However, there are lots of things you can do to rise above the house selling competition, and these include:

1. Learn About the Local Housing Market

Take a look at some of the available houses in your city or town ľ you will be glad you did. If you analyze available houses in your area and see how they stack up against your residence, you may find ways to differentiate your home from the competition.

Also, it may be beneficial to assess recently sold houses in your area. If you find out how quickly houses are selling, you can determine if a buyer's or seller's market is in place. Then, you can map out your house selling journey to ensure you can showcase your residence to the right groups of buyers.

2. Perform a Home Inspection

A home inspection is a must if you want to gain a leg up on the house selling competition. If you understand your house's strengths and weaknesses, you can prioritize home repairs. Next, you can take the necessary steps to transform assorted home weaknesses into strengths.

Following a home inspection, review your inspection report. If you have any questions about the report, reach out to the inspector who provided the report. Finally, when you determine how you want to upgrade your house, you can start to complete various home improvement projects.

3. Price Your Home Competitively

If your home is priced competitively, you should have no trouble stirring up interest in your residence as soon as it becomes available.

To establish a competitive price for your house, you may want to conduct a property appraisal. This evaluation enables you to receive a property valuation that you can use to determine the right initial asking price for your residence.

For those who want to streamline the house selling cycle, it may be a good idea to hire a real estate agent, too. This housing market professional can provide you with an immediate competitive advantage over rival home sellers. Best of all, a real estate agent can help you achieve your desired home selling results without delay.

A real estate agent won't take shortcuts, and instead, devotes the necessary time and resources to teach you about the house selling journey. First, he or she will help you establish house selling goals and plan for the property selling journey. A real estate agent next will schedule home showings and open house events that allow buyers to view your residence any time they choose. Furthermore, if you have any home selling questions, a real estate agent can respond to them.

As you prepare to list your home, it helps to do everything possible to obtain a competitive advantage over rival house sellers. Thanks to the aforementioned tips, you can plan ahead for the house selling journey and boost the likelihood of enjoying a successful home selling experience.




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Posted by Sally Malsch on 9/12/2018

Have you ever visited someone's home and thought to yourself, "Their living room seems really cluttered" or "Those counter tops look like they haven't been updated since the 1960s!"

Many people quickly notice decorating flaws or home maintenance issues in other people's houses, but when it comes to their own homes -- well, that's another story!

Why is that the case? Two reasons: You're emotionally attached to your own home environment and you're also "too close to the trees to see the forest." It's hard to step back and see your home through a fresh set of eyes -- which is exactly the way prospective buyers are going to look it.

Curb appeal -- or a lack, thereof-- will be the first thing they notice, followed by positive or negative first impressions of your home's interior -- if they get that far! So if you're preparing to put your home on the market, you don't want to be like the person who tries to represent themselves in court. As Abraham Lincoln once said, they have "a fool for a client!"

Since first impressions are so vital when selling your house, it makes sense to confer with someone who really knows the ropes when it comes to home staging. Typically, that would be one of the following professionals:

  • An experienced real estate agent: Real estate agents are in the business of helping people sell their homes as quickly and profitably as possible -- it's a win/win situation. In all likelihood, they've conducted hundreds of house tours and listened to a massive amount of feedback from prospective buyers. One thing they've invariably noticed is that a lot of people react the same way to the same issues. Based on experience and a trained eye, most real estate agents can quickly spot and point out cost-effective ways to make your home more marketable and visually appealing.
  • A professional home stager: Although not all communities have access to professional home stagers, there are talented and knowledgeable experts in that field who can offer valuable advice. If you're working with an experienced real estate agent, however, it probably would not be necessary to pay extra to hire a professional staging consultant.

According to the National Association of Realtors, the median amount of money spent on staging a home is $675, so it doesn't necessarily have to be ultra-expensive. In a survey of its membership, Realtors ranked living rooms and kitchens as the most important rooms to stage. Also considered important are the master bedroom, dining room, and bathrooms.

Thirty seven percent of Realtors« representing sellers believe that buyers most often offer a 1 to 5 percent increase on the value of a staged home. A smaller percentage say the potential increase is in the neighborhood of 6% to 10%. However you look at it, you're tipping the scales in your direction when you make your home look its best prior to putting it up for sale.





Posted by Sally Malsch on 9/5/2018

The home selling journey may include many ups and downs, particularly for a seller who fails to plan ahead. Fortunately, we're here to help you set realistic expectations for the home selling journey so you can achieve the optimal results.

Now, let's take a look at three tips to help you establish realistic expectations for the home selling journey.

1. Know Your Home

Your home's condition may have deteriorated over time. Therefore, the value of your house today is unlikely to match what you initially paid for your home.

To understand the current valuation of your house, you may want to perform a home appraisal. This will enable you to receive a property valuation from an expert home appraiser. Then, you can use this valuation to establish a competitive price for your residence.

2. Conduct a Home Inspection

Although you may have performed a wide range of home upgrades over the years, underlying house problems may persist. Thankfully, a home inspection makes it easy to learn about myriad home problems before you add your house to the real estate market.

During a home inspection, a property expert will examine your residence both inside and out. Following the inspection, you'll receive an inspection report with detailed findings about the condition of your house.

Examine the results on a home inspection report closely ľ you'll be glad you did. If you analyze the inspection results, you may be able to discover innovative ways to enhance your residence. And if you perform property improvements, you may be able to boost your house's value and increase the likelihood of a fast, profitable home sale.

3. Collaborate with a Real Estate Agent

If you're unsure about how to kick off the home selling journey, there is no need to stress. In fact, real estate agents are available in cities and towns nationwide who are happy to provide comprehensive insights into all aspects of selling a house.

A real estate agent can teach you about the ins and outs of the housing market. By doing so, a real estate agent will help you understand how to price your home and promote it to the right groups of buyers.

Moreover, a real estate agent will deliver in-depth support at each stage of the home selling journey. He or she will set up home showings and open house events, negotiate with a buyer's agent on your behalf and help you review offers on your house. And if you ever have concerns or questions about selling your home, a real estate agent is available to respond to them right away.

Working with a real estate agent can help you transform an ordinary home selling experience into an exceptional one. Perhaps most important, a real estate agent can offer honest, unbiased recommendations to ensure you can maintain realistic expectations throughout the home selling journey. And as such, a real estate agent can help you quickly and effortlessly accomplish your desired home selling results.




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Posted by Sally Malsch on 8/29/2018

An open house represents a valuable opportunity for a home seller who wants to generate interest in his or her residence. This event enables homebuyers to get an up-close look at your house, and ultimately, may help homebuyers become comfortable with submitting an offer for your home. For home sellers, there are many great reasons to devote time and resources to get your residence ready for an open house, including: 1. An Open House Gives You a Chance to Make a Positive First Impression. Any home seller can showcase his or her residence online. Conversely, it takes a dedicated home seller to highlight the true value of his or her house to interested homebuyers as part of an open house. With an open house, you can boost your home's chances of making a positive first impression on homebuyers. Because homebuyers can browse your home with ease, they will be able to evaluate it in a no-pressure situation. Plus, if you employ a real estate agent, this professional will be available to provide homebuyers with additional details about your residence during an open house. Your real estate agent might even be able to offer information to homebuyers about your residence that they won't be able to find online as well. 2. You Can Choose the Date and Time of an Open House. Unlike a home showing, a home seller can select the date and time of an open house. This flexibility ensures a home seller can plan accordingly and guarantee his or her house is clean and neat when the big day arrives. In most cases, home sellers will host an open house on a Saturday or Sunday, and the event may take place over the course of an afternoon. Meanwhile, an open house might even feature fresh-baked cookies, coffee and tea and other assorted snacks and beverages that homebuyers can enjoy as they check out your residence. 3. You May Be Able to Convince a Homebuyer to Make an Offer. The odds that a homebuyer will submit an offer on your residence without an in-person evaluation of your house are slim. On the other hand, after a homebuyer walks around your residence and envisions what life might be like in your home, he or she may be convinced that your house is the perfect choice. Thus, he or she may make an offer on your residence, which means you can move one step closer to selling your house. When it comes to hosting an open house, you'll want to prepare as much as possible. And with a dedicated real estate agent at your side, you'll be able to receive expert tips to get ready for an open house. This real estate professional understands the importance of an open house, and as a result, will do everything he or she can to help your residence stand out to homebuyers, too. Prepare your residence for an open house, and you could improve your chances of generating significant interest in your residence among large groups of homebuyers.





Posted by Sally Malsch on 8/22/2018

A successful home seller knows exactly what it takes to list a residence and maximize its value, regardless of the current real estate market's conditions. In fact, a successful home seller displays many attributes, such as:

1. Empathy

If a home seller can step into a homebuyer's shoes, he or she may be better equipped than ever before to enjoy a successful home selling experience. Thus, empathy may play a key role in your ability to quickly sell your house and receive the best price for it.

When it comes to analyzing the buyer's perspective, it generally helps to conduct a home inspection. That way, you can receive insights into any underlying home issues and address these problems accordingly.

Furthermore, an empathetic home seller may be more likely than others to conduct a home appraisal. With a home appraisal report in hand, a home seller can use a data-based property valuation to establish a competitive home price.

2. Diligence

A successful home seller will do everything possible to achieve the optimal results throughout the home selling journey. As such, this individual is diligent and allocates the necessary time and resources to learn what it takes to sell a house.

Typically, a successful home seller will work with a real estate agent, and for good reason. A real estate agent can provide expert insights into the housing market and help a seller get his or her residence ready to sell. Then, a real estate agent can offer comprehensive recommendations and tips to ensure a home seller can succeed.

3. Patience

Patience is a virtue that no successful home seller can live without. If a home seller displays patience, he or she may be able to address various home selling challenges with ease.

For example, a patient home seller understands that the housing market frequently fluctuates, and a seller's market today may transform into a buyer's market tomorrow. This seller also may realize that there is no guarantee that his or her house will sell as soon as it becomes available. Yet a patient home seller is prepared to deal with the uncertainty surrounding the real estate market and will remain calm, cool and collected, even in tough times.

Selling a home may prove to be a long, arduous process, particularly for those who are unprepared to deal with potential challenges throughout the home selling journey. Luckily, real estate agents are available who can assist you as the home selling journey moves forward.

A real estate agent can help a home seller list a residence and showcase it to the right groups of buyers. Plus, a real estate agent is happy to help a home seller alleviate stress during the home selling journey and ensure this individual can succeed in any housing market, at any time.

Want to succeed as a home seller? Reach out to a local real estate agent, and you can get the support you need to thrive throughout the home selling journey.




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