Sally Malsch, CRS, GRI, ABR, SRES, ePRO
Five College REALTORS ® | 413-519-4465 | sally@sallymalsch.com
Selling Your Home: Benefits of a Comparative Market Analysis

As a seller of perhaps your most prized possession, you have many questions: what is my property worth in today’s real estate market and in my town in particular? How do I determine this price? How do I prepare my home? When do I list? How do I sell my property for top dollar in the shortest time possible? I will provide these answers and many more in my market analysis. In order to help you find a list price for your property, I need to visit with you and peruse your home and educate you about the elements that help you achieve the highest sale price in the shortest time possible, for example, fixing obvious defects, de-cluttering, finishing ongoing projects, etc., and I have resource references for you. Also, I will help you understand the differences between your town’s assessed value, your value-added investment costs, and market value. Market value is determinative: the value of your property is based on sold prices of like-kind properties within the last market segment of time, six months to a year.

After doing my ‘homework,’ I will select sold properties that indicate a range of value, select active listings that are your likely competitors, as well as properties that failed to sell and analyze why. The past sold data inform a current list price that, in turn, is based on a projection forward in time. Timing is key in this equation: the seller’s best market time is typically from early spring to the end of August, the academic cycle - and the optimum time frame to get an offer is three to five weeks. I will explain to you why giving your property a realistic, i.e., lower list price, will net you more money than pricing at the top of your range and perhaps lowering the price later.

The most important benefit of my market analysis is the human factor. Your choice of a realtor is decisive, since it is the energy, the savvy in joining the elements into a whole sale’s package along with the ability to sell that result in success. I will provide you with my extensive credentials that distinguish me as one of the premier listing agents locally, and you can read testimonials, whether in my Seller’s Guide, on www.sallywillsell.com or on Zillow. The best predictor of future success in sales is my past record over 21 years as an area top producer. (I include my list of sales for the past year both in my Guide and online, as well as detail my past record in sales over 21 years.)

My goal is in concert with yours: to sell your property for top dollar in the shortest time possible. I will give you an extensive marketing action plan. I will indicate that I put my money where my mouth is by spending a considerable amount for in-print and internet marketing. I will make a visual tour of your property for 24/7 marketing, a specialty at which I excel. Above all, I will communicate with you, my team member. I will provide you feedback. I will respond to any and all queries. We, together, will consult on strategies to sell going forward, adjusting to the market, as necessary. Ultimately it is our teamwork, our thorough preparation and my visual presentation which culminate in a professional listing which a serious buyer cannot resist!