Sally Malsch, CRS, GRI, ABR, SRES, ePRO
Five College REALTORS ® | 413-519-4465 | [email protected]


Posted by Sally Malsch on 8/1/2018

If your home has lingered on the real estate market for many months, there is no need to worry. Revisit your home selling strategy, and you can find innovative ways to promote your house to the right groups of buyers.

Now, let's take a look at three tips to help you revamp your home selling strategy.

1. Consider the Homebuyer's Perspective

One of the reasons why your house might have failed to generate interest from homebuyers is you have not effectively accounted for the buyer's perspective. Fortunately, now is a great time to take a fresh approach to highlight your home to dozens of prospective buyers.

Think about why you bought your house in the first place. Then, you may be better equipped than ever before to prioritize home upgrades and ensure your residence matches or exceeds buyers' expectations.

Furthermore, it may be beneficial to cut down on clutter inside your house. Because if you have a clutter-free home, you can make it easy for buyers to envision what life may be like if they purchase your residence.

2. Assess Your House Listing

A home listing is important, particularly for a seller who wants to stir up significant interest from buyers. If at first your home listing misses the mark with buyers, you can always revise it as needed.

Ensure all of the information included in your home listing is accurate and up to date. That way, you can help buyers make an informed decision about your residence.

In addition, include high-resolution photographs in your home listing. With top-notch photographs incorporated into your home listing, homebuyers can view each room of your house at their convenience. Plus, these photographs may help you differentiate your residence from other available houses.

3. Reinvent Your Home's Curb Appeal

Curb appeal can make a world of difference in any housing market, at any time. If you enhance your house's curb appeal, you may be able to move one step closer to selling your house.

Trim the hedges, mow the lawn and perform other home exterior improvements as soon as possible. Also, if you need assistance with home exterior upgrades, you can always reach out to landscapers and other home improvement professionals for support.

Hiring a great real estate agent may help you streamline the home selling journey too. In fact, a real estate agent who understands the ins and outs of the housing market can offer lots of guidance as you sell your home.

A great real estate agent will set up home showings and open house events, negotiate with a buyer's agent on your behalf and help you prepare for a home closing. And if you ever have concerns or questions along the home selling journey, a real estate agent is available to respond to them.

Accelerate the home selling journey – use the aforementioned tips, and you can rework your home selling strategy and boost the likelihood of a fast, profitable home sale.




Categories: Uncategorized  


Posted by Sally Malsch on 7/25/2018

Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.


It’s What You Say And How You Say It


There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.





Posted by Sally Malsch on 5/16/2018

Want to add your house to the real estate market? If you're operating in a seller's market, you may be able to generate plenty of interest in your house as soon as your residence becomes available.

A seller's market commonly features an abundance of homebuyers and a shortage of home sellers. As such, a home seller who lists a high-quality residence in a seller's market could earn a significant profit.

Operating in a seller's market offers many opportunities for home sellers who prepare accordingly. Lucky for you, we're here to ensure you can get the best price for your residence in a seller's market.

Now, let's take a look at three tips to help you optimize the value of your house in a seller's market.

1. Complete a Home Appraisal

A home appraisal will help you understand your house's strengths and weaknesses. That way, you can perform any home improvement projects before you list your residence. You may be able to boost your chances of a quick property sale too.

Typically, a home appraisal requires just a few hours to complete. A home appraiser will visit your residence and inspect it both inside and out. Then, this appraiser will provide you with a report that details your home's condition.

Review the results of a home appraisal report closely. By doing so, you can prioritize various home improvements and work toward transforming your ordinary residence into one that will stand out in a seller's market.

2. Analyze the Housing Market

How does your residence stack up against comparable houses that are currently available? Examine the housing market to find out.

Evaluate the prices of houses that are similar to your own. This may help you establish a realistic price range for your residence.

Also, look at how long recently sold properties were available before they were purchased. This may help you understand how long it might take for you to get the best price for your residence in a seller's market.

3. Collaborate with a Real Estate Agent

When it comes to selling a home, there is no reason to embark on the property selling journey on your own. Thankfully, real estate agents are available in cities and towns nationwide, and these housing market experts are happy to assist you in any way they can.

A real estate agent can provide details about what to expect before you add your residence to a seller's market. He or she will help you plan ahead and ensure your residence features an awe-inspiring exterior and flawless interior that differentiate your property from others.

Moreover, a real estate agent will help you alleviate stress throughout the home selling journey. This housing market professional can respond to your home selling concerns and questions and provide plenty of guidance to help you make informed decisions.

There is no need to leave anything to chance when you list your home in a seller's market. Instead, take advantage of the aforementioned tips, and you should have no trouble stirring up interest in your house.




Categories: Uncategorized  


Posted by Sally Malsch on 5/9/2018

For home sellers, it is essential to dedicate the necessary time and resources to streamline the process of adding your property to the real estate market. In addition, you should prepare for any challenges that you may encounter after your home is listed. By doing so, you can avoid many costly mistakes.

Ultimately, there are numerous costly mistakes that may prevent a home seller from optimizing the value of his or her residence, including:

1. Underestimating Your Closing Costs

Closing costs may put a major dent in how much you obtain for your house. Fortunately, you can calculate your closing costs before you sell your home.

Consider all of the expenses that may be included in your closing costs. From attorney and other professional fees to excise tax expenses, you'll want to account for any and all costs that may impact how much you'll earn for your house.

Also, if you ever have concerns or questions about closing costs, be sure to consult with a real estate agent. This housing market professional can explain how closing costs work and help you plan accordingly.

2. Guessing Your Home's Price

What you paid for your home several years ago is unlikely to be what the same as what your house is worth today. Thankfully, you can meet with a home appraiser to determine the true value of your property.

A home appraisal offers a great first step to determining the right price for your home. Meanwhile, a home appraiser may be able to help you identify home problems that you can correct prior to adding your home to the real estate market.

Furthermore, don't forget to check out the prices of comparable homes that are available in your area. This will provide you with the housing market data that you need you to price your home competitively from the get-go, boosting your chances for a quick home sale.

3. Letting Your Emotions Get in the Way

Let's face it – listing your home can be stressful, particularly for a first-time home seller. However, it is important to do whatever you can to prevent your emotions from getting in the way of selling your home.

Setting realistic home selling expectations may enable you to remain calm, cool and collected after you list your property. Luckily, real estate agents are available to guide you along the home selling journey and ensure that you are fully supported at every stage.

Your real estate agent will offer expert tips and recommendations, allowing you to understand the ins and outs of the real estate market. He or she also will negotiate with homebuyers on your behalf, keep you up to date about offers on your residences and host open houses to promote your residence to a broad array of homebuyers. Thus, your real estate agent can help you avoid the stress and anxiety that is commonly associated with selling a home.

Avoid the aforementioned home selling mistakes, and you should have no trouble maximizing the value of your residence.




Categories: Uncategorized  


Posted by Sally Malsch on 3/28/2018

When you’re getting ready to sell your home, there’s probably a lot of things going through your mind. You’ll want to get the most return on your investment. You hope to sell in a timely manner. You are probably also busy making plans for where you’re moving next. Below, you’ll find some things to think about before you even put a “For Sale” sign out front: 


Research Agents’ Marketing Strategies 


Most homebuyers start their home search online. If people don’t like what they see on a screen, they certainly aren’t going to waste their time going to the property in person. This means that your home is going to need pictures to help it sell. Some agents even create short videos of properties and neighborhoods to help buyers get a better feel for the area. You can work with your agent to make sure that these things are done. Be a proactive seller! You might even be able to make a video of your home on your own.  


Post Your Listing On Social Media


Pretty much everyone is on social media and checks the sites frequently. Even if none of your first degree connections are searching for a home, someone may have a prospect for you who would be the perfect candidate to purchase your home. Sharing is definitely  caring in this case! 


Your neighbors are probably some of your social media connections as well. It’s nice for the people who live in the neighborhood to know that you’re moving so that they can “choose” a new neighbor in the event that they know someone who is looking to buy a home.


Part With Some Of Your Stuff


Buyers will be more attracted to your home if they get some benefits with it. Consider leaving some of your things behind when you’re selling a house. Any item including your washer and dryer to your plasma TV to your kitchen table can make a difference in how well your home sells.  


Focus On Staging


You should stage both the interior and the exterior of your home to give a great first impression for home showings. The exterior of your home should present immaculate landscaping. If any paint touch-ups can be made quickly, you should do that as well. Show potential buyers the way that your home presents the maximum amount of enjoyment. If you’re able keep the furniture displayed inside of the home, show potential buyers your best set up. People will get a better idea of things like where the couch will go, and how their own kitchen table will fit in the dining area when the home is well staged. 


Price The Home Reasonably


It’s important that you and your agent work together to know the market. Your home should be priced competitively along with others in the neighborhood. You don’t want to give the home away, but one of the worst things that you can do when selling your home is to out-price yourself. Research is key when it comes to pricing your home appropriately.




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