Sally Malsch, CRS, GRI, ABR, SRES, ePRO
Five College REALTORS ® | 413-519-4465 | [email protected]


Posted by Sally Malsch on 8/1/2018

If your home has lingered on the real estate market for many months, there is no need to worry. Revisit your home selling strategy, and you can find innovative ways to promote your house to the right groups of buyers.

Now, let's take a look at three tips to help you revamp your home selling strategy.

1. Consider the Homebuyer's Perspective

One of the reasons why your house might have failed to generate interest from homebuyers is you have not effectively accounted for the buyer's perspective. Fortunately, now is a great time to take a fresh approach to highlight your home to dozens of prospective buyers.

Think about why you bought your house in the first place. Then, you may be better equipped than ever before to prioritize home upgrades and ensure your residence matches or exceeds buyers' expectations.

Furthermore, it may be beneficial to cut down on clutter inside your house. Because if you have a clutter-free home, you can make it easy for buyers to envision what life may be like if they purchase your residence.

2. Assess Your House Listing

A home listing is important, particularly for a seller who wants to stir up significant interest from buyers. If at first your home listing misses the mark with buyers, you can always revise it as needed.

Ensure all of the information included in your home listing is accurate and up to date. That way, you can help buyers make an informed decision about your residence.

In addition, include high-resolution photographs in your home listing. With top-notch photographs incorporated into your home listing, homebuyers can view each room of your house at their convenience. Plus, these photographs may help you differentiate your residence from other available houses.

3. Reinvent Your Home's Curb Appeal

Curb appeal can make a world of difference in any housing market, at any time. If you enhance your house's curb appeal, you may be able to move one step closer to selling your house.

Trim the hedges, mow the lawn and perform other home exterior improvements as soon as possible. Also, if you need assistance with home exterior upgrades, you can always reach out to landscapers and other home improvement professionals for support.

Hiring a great real estate agent may help you streamline the home selling journey too. In fact, a real estate agent who understands the ins and outs of the housing market can offer lots of guidance as you sell your home.

A great real estate agent will set up home showings and open house events, negotiate with a buyer's agent on your behalf and help you prepare for a home closing. And if you ever have concerns or questions along the home selling journey, a real estate agent is available to respond to them.

Accelerate the home selling journey – use the aforementioned tips, and you can rework your home selling strategy and boost the likelihood of a fast, profitable home sale.




Categories: Uncategorized  


Posted by Sally Malsch on 7/25/2018

Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.


It’s What You Say And How You Say It


There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.





Posted by Sally Malsch on 7/11/2018

As a home seller, you're almost ready to list your home on the real estate market. For instance, you've committed a lot of time and money to complete extensive home repairs, conducted massive amounts of cleaning and even started working with a professional real estate agent. But even after all of your efforts, you still need to complete several last minute tasks to ensure your house is ready for prospective homebuyers to check it out. So what does it take to guarantee your house is ready for a home showing? Here are three last minute tips for home sellers to get a residence prepared for an upcoming showing: 1. Focus on the Flow of Traffic. Is it easy for homebuyers to get around your house? If large, bulky furniture and clutter fill your residence's walking paths, it may be difficult for homebuyers to walk around comfortably. Therefore, you'll want to spend some time investigating the traffic flow in each room of your home and ensure that homebuyers can explore your entire residence quickly and effortlessly. In the hours leading up to a home showing, you can improve the flow of traffic in any room simply by rearranging furniture as needed. Remember, you'll want to give homebuyers plenty of space, and moving furniture to ensure homebuyers can move around with ease is critical. You also can rely on your real estate professional for support in this area, as he or she will be able to provide you with last minute guidance to empower you to maximize the flow of traffic in every room. 2. Hide Your Personal Items. You know the photographs, trophies and other personal belongings that fill various rooms in your home? In order to provide a great first impression of your house, you may want to consider hiding these items before your home showing. The goal of a home showing is to give homebuyers a glimpse into what life would be like if they choose to purchase your residence. And if you keep your personal belongings out of sight, you can empower homebuyers to realize your home's potential and improve your chances of making a distinct first impression on homebuyers, too. Take a few minutes to place personal items in a desk drawer, a box in your attic or basement or other areas where these pieces will be out of sight during a home showing. By doing so, you can help your house create a unique impression, one that may make your home more attractive to prospective homebuyers. 3. Keep Your Home Clean. Ensure you make your bed, clean up your kitchen after breakfast and perform other last minute cleaning tasks to guarantee your home looks pristine. Ideally, any last minute cleaning tasks should only take a few minutes to perform. But ultimately, these efforts can make a world of difference in the eyes of prospective homebuyers. Guarantee your home is ready for an upcoming home showing – utilize the aforementioned tips, and you'll be able to accentuate the positives of your home to homebuyers at any time.





Posted by Sally Malsch on 6/13/2018

For a home seller, hosting an open house can be a double-edged sword.

On the one hand, an open house provides an opportunity to showcase your residence to large groups of prospective homebuyers. Conversely, hosting an open house also requires lots of preparation, and getting ready for an open house may prove to be overwhelming, time-consuming and costly.

Lucky for you, we're here to help host an unforgettable open house.

Now, let's take a look at three factors that a home seller needs to consider before an open house.

1. The Current Condition of Your Home

Although you might believe that your home is currently open house-ready, it may need some work. Fortunately, there are many ways to learn about the strengths and weaknesses of your residence and plan your open house accordingly.

For example, a home appraisal may prove to be exceedingly valuable. This appraisal enables a home inspector to review your residence both inside and out. Then, he or she can offer home improvement recommendations so that you can upgrade your residence as needed.

Take a home appraisal report seriously. By doing so, a home seller can transform an ordinary residence into one that matches or exceeds homebuyers' expectations during an open house.

2. The Home's Interior or Exterior

Homebuyers are drawn to residences that feature dazzling gardens, clutter-free interiors and other stunning features. Thus, a home seller who dedicates the necessary time and resources to bolster a house's interior and exterior can increase the likelihood of hosting a successful open house.

To improve a home's interior, a home seller can scrub the floors, clean the walls and ceilings and perform assorted home interior maintenance and improvements. In addition, a home seller should depersonalize and declutter a home's interior as much as possible.

Comparatively, to enhance a house's exterior, a home seller should mow the front lawn, clear debris and dust from exterior walkways and ensure the house looks great to passers-by. With simple home exterior improvements, a home seller can boost a house's curb appeal and help a home stand out from other available residences.

3. Your Real Estate Agent

Let's face it – prepping for an open house can be stressful. However, a real estate agent can help a home seller get ready for the best- and worst-case scenarios.

A real estate agent will help a home seller prepare his or her residence for an open house. Next, he or she will promote the open house to potential homebuyers and collect feedback from them throughout the event.

After an open house reaches its conclusion, a real estate agent will offer honest, unbiased insights into the event. He or she also will keep you up to date about any potential home offers and ensure you can make informed home selling decisions.

Take the guesswork out of preparing for an open house. Consider the aforementioned factors, and you can get your residence ready for an open house in no time at all.




Categories: Uncategorized  


Posted by Sally Malsch on 5/16/2018

Want to add your house to the real estate market? If you're operating in a seller's market, you may be able to generate plenty of interest in your house as soon as your residence becomes available.

A seller's market commonly features an abundance of homebuyers and a shortage of home sellers. As such, a home seller who lists a high-quality residence in a seller's market could earn a significant profit.

Operating in a seller's market offers many opportunities for home sellers who prepare accordingly. Lucky for you, we're here to ensure you can get the best price for your residence in a seller's market.

Now, let's take a look at three tips to help you optimize the value of your house in a seller's market.

1. Complete a Home Appraisal

A home appraisal will help you understand your house's strengths and weaknesses. That way, you can perform any home improvement projects before you list your residence. You may be able to boost your chances of a quick property sale too.

Typically, a home appraisal requires just a few hours to complete. A home appraiser will visit your residence and inspect it both inside and out. Then, this appraiser will provide you with a report that details your home's condition.

Review the results of a home appraisal report closely. By doing so, you can prioritize various home improvements and work toward transforming your ordinary residence into one that will stand out in a seller's market.

2. Analyze the Housing Market

How does your residence stack up against comparable houses that are currently available? Examine the housing market to find out.

Evaluate the prices of houses that are similar to your own. This may help you establish a realistic price range for your residence.

Also, look at how long recently sold properties were available before they were purchased. This may help you understand how long it might take for you to get the best price for your residence in a seller's market.

3. Collaborate with a Real Estate Agent

When it comes to selling a home, there is no reason to embark on the property selling journey on your own. Thankfully, real estate agents are available in cities and towns nationwide, and these housing market experts are happy to assist you in any way they can.

A real estate agent can provide details about what to expect before you add your residence to a seller's market. He or she will help you plan ahead and ensure your residence features an awe-inspiring exterior and flawless interior that differentiate your property from others.

Moreover, a real estate agent will help you alleviate stress throughout the home selling journey. This housing market professional can respond to your home selling concerns and questions and provide plenty of guidance to help you make informed decisions.

There is no need to leave anything to chance when you list your home in a seller's market. Instead, take advantage of the aforementioned tips, and you should have no trouble stirring up interest in your house.




Categories: Uncategorized